Technology has reformed the method of communication, where we use tech devices and apps to communicate. So, apps need to devise a way for businesses to chat conveniently with their customers without needing another source. That’s where in-app messaging comes in, like texting right inside the app. In this article, we’ll discuss why in-app chat is necessary and how it improves our mobile app experiences.
What is In-App Messaging?
In-app messaging lets you send and get messages without leaving while using a mobile app. It makes the app more engaging by allowing you to talk with your customers in real time, using text or other interactive content.
This feature is found in various apps, like social media or work tools, helping users stay connected or collaborate. Besides that, this feature allows sending specific messages, updates, or personalized content for an interactive experience.
Push Notification vs. In-App Message
Push notifications and in-app messages play pivotal yet distinct roles in engaging users. This discussion delves into the nuances of these two communication strategies, comparing their effectiveness, user experience, and user cases in various scenarios. Understanding the differences between push notifications versus in-app messages is crucial for developers and marketers seeking to optimize user engagement and enhance the overall app experience.
|Sent to the device’s home screen, even if the app is closed.
|Displayed only when the user is actively using the app.
|Limited personalization options based on user preferences or behavior.
|It can be highly personalized based on in-app behavior and user data.
|Higher potential for engagement due to broader reach and instant visibility.
|Effective for in-the-moment engagement, especially for targeted or specific interactions.
|It can sometimes be perceived as uncomfortable, depending on timing and content.
|Integrated into the app experience, providing a more seamless interaction.
|Alerts, promotions, updates, re-engagement efforts.
|Onboarding messages, feature tutorials, announcements, and personalized content.
|Requires user permission to send notifications.
|Displayed within the app, usually doesn’t require specific permission for in-app messaging.
How Does In-App Messaging Work?
In-app messaging works by letting brands or developers share information with their customers within a mobile app. When you’re using the app, you can see messages with text, pictures, or interactive stuff. It helps with giving guidance, making announcements, or showing personalized content.
Notably, firebase in-app messaging pops up as part of the app, so it doesn’t interrupt what you’re doing. Developers set it up to show targeted messages based on what you’re doing in the app, making the communication more helpful and relevant for users.
Other than that, you could send users a message when they try out a new tool in the product or guide them through a series of steps. This way, you can familiarize them with the features or make their experience smoother.
What are the Different Types of In-App Messages?
It’s important to acknowledge the significance of the role that in-app messages play in improving user engagement and communication in mobile applications. In-app chats serve as a direct means for app developers and marketers to engage with users in real-time.
Furthermore, it offers timely information, personalized suggestions, and valuable updates. So, let’s explore the distinct types of in-app messaging that enhance the creation of a more captivating user experience.
Pop-ups are small UI elements that capture a user’s attention upon entering a website. They are also known as modal windows and prove helpful in prompting immediate action. Additionally, it features elements like cookie consents, location service opt-ins, and push notification permissions. However, it’s crucial to be cautious as poorly placed pop-ups can disrupt user experience, which leads to frustration.
2. Task Lists
Task lists enable organizations to create in-app chat or checklists and serve as user roadmaps for specific flows or tasks. Commonly used in onboarding processes, these checklists guide new users through essential actions required for a comprehensive onboarding experience. For instance, tasks like uploading the profile picture and bio or completing a product tour are included in these user onboarding flows.
3. Live Chat
Chatbots and live chat tools establish direct user connections and remove barriers. Also, it enhances customer satisfaction and provides in-app support for issue resolution and answering queries. Furthermore, live chat tools cater to users preferring human interaction to address complex questions not within the chatbots’ scope.
Tooltips serve as concise, informative messages in the app triggered when users hover over a screen element. Plus, it is effective for onboarding and addressing FAQs, offering additional context about new product features. Moreover, this unique method engages users and highlights crucial interface points. It is widely adopted in user onboarding experiences and product tours to enhance product adoption.
5 Key Benefits of In-App Messaging You Should Know
Now that we’ve acknowledged the crucial role of in-app messaging, let’s turn our attention to the practical advantages it offers to developers. These benefits have a positive influence on user engagement and interaction within the app. In the following section, you’ll find a few potential advantages to improving communication and making the user experience even more enriched.
- Direct Communication: In-app messaging enhances engagement by facilitating direct communication. It not only provides essential details but also incorporates features like read receipts and read-aloud capability to build trust. In addition, it contributes to app stickiness to ensure users consistently use the app for increased brand memorability.
- Opt-In Free Engagement: Users can experience seamless communication without the need for opt-ins. The message is effortlessly displayed within your app and establishes an independent marketing and communication channel. Moreover, this convenience contributes to its high desirability in the digital landscape.
- Targeted Communication: In-app messaging platforms allow precise targeting based on user preferences and behavior. Marketers and developers can customize their messages to specific user segments. Moreover, they can ensure that the delivered information is valuable and relevant to the recipients.
- Increased Conversion Rates: In comparison to any other marketing forms, the messages in the app prove to have higher conversion rates. Additionally, you can drive sales and increase revenue for your business by using these messages to promote services or products.
- Seamless Brand Integration: Integrating in-app messaging seamlessly into your application enhances the user experience. In contrast to external applications such as Facebook Messenger, it offers the advantage of customization. Other than that, you can tailor the interface to mirror your unique brand image.
Inspiring In-app Messaging Examples for Effective Communication
In-app messaging holds diverse applications across industries to elevate user experiences and communication. The examples discussed in this section underscore the adaptability of in-app messaging and demonstrate its usefulness in onboarding and personalized interactions. Therefore, explore these examples to extract valuable insights for optimizing in-app messaging for your application and requirements.
Figma is one of the in-app messaging examples for feature announcements and feature adoption. It utilizes a collaborative approach between graphic design and product marketing teams. Besides, Figma ensures that their in-app messages are brief yet impactful by focusing on clarity and conciseness. The short and clear messages, along with concise headlines, distinguish its approach to avoid any potential user overwhelm.
Spotify prioritizes delivering a personalized app experience that can be seen in features like song suggestions. Additionally, you can experience it in annual “Spotify Wrapped” recaps and user onboarding flows. Beyond the surface, Spotify uses in-app messaging for upselling and driving account expansion to convert its vast freemium user base. Plus, these messages focus on assistance rather than a sales pitch, achieving a higher conversion rate.
HubSpot places a strong emphasis on enhancing user experience, which is evident in its use of messages in the app for collecting user feedback. Users regularly receive in-app messages seeking their satisfaction to measure and optimize the user journey. Furthermore, its CSAT surveys are thoughtfully designed, employing simple colors and ample white space for user comfort.
Rocketbots employs in-app messaging strategically for user onboarding to enhance the experience for newcomers. Also, the onboarding process is made more user-friendly with the inclusion of various UI elements, such as tooltips. So, it ensures a smoother introduction to the Rocketbots interface. Additionally, they serve as effective CTAs for starting the customer journey.
Implementing the Best In-App Message Strategies for Success
To excel in in-app messaging, it is essential to follow best practices for successful communication and engaging users. By integrating these practices, in-app chats become a powerful way to satisfy user experiences.
- Strategic Tool Selection: First, you should invest time in choosing optimal mobile analytics tools that align with your app’s needs and marketing strategy. Additionally, look for tools that enable personalized messages through user segmentation and support two-way in-app chat functionalities.
- Unified Brand Strategy: You can excel in the market by developing a cohesive strategy. Next, align your in-app messages with your brand’s tone of voice and design. Furthermore, you should maintain consistency across platforms for concise messages that resonate with your audience.
- Data-Driven A/B Testing: One of the best practices includes conducting A/B testing before organizing widespread in-app messages. Businesses should learn what resonates with their audience and avoid sending unwanted messages. Moreover, continuously test different messaging formats to optimize your approach over time.
- Personalized Engagement: Marketers can customize their in-app messages for specific audiences. It can be done by leveraging personalization to increase engagement. For instance, gaming apps can reward valuable users with in-game currency for brand loyalty and engagement.
- Strategic Timing and Analytics: You should consider measuring the success of your in-app messaging strategy by identifying the best timing. For this purpose, use after specific in-app actions or upon app opening. Also, you can utilize analytics to make data-driven decisions to refine the approach over time.
Enhance In-App Engagement with ZEGOCLOUD Chat API
ZEGOCLOUD is the go-to in-app messaging platform with the best app-building services. Furthermore, with this platform’s chat SDK, you can deliver a seamless messaging experience within mobile applications. There are various messaging services such as read receipts, group chat, one-to-one chat, media attachments, and more.
Also, you can build Flutter in-app messaging, React Native in-app messaging, and Android in-app messaging with ZEGOCLOUD developer-friendly chat API/SDK. You can share images, videos, GIFs, and files with your customers with this in-app message app. Other than that, your messages stay secure with its TLS and AES-256 encryption technology.
- Moreover, this chat API also saves and stores your messaging history and can retrieve up to one year of messages.
- You can create a beautiful app in a few minutes with this in-app chat API UIKits feature. Also, the app built with UIKits of ZEGOCLOUD gives you a feature-rich chat experience.
- Additionally, this in-app chat SDK does not process or store customer privacy data or information on what they are messaging.
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