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Best 5 Virtual Makeup API Providers

Best 5 Virtual Makeup API Providers

Nowadays, virtual makeup has become an increasingly popular technology. It is part of most social media apps in the form of filters, accessories, and many other ways. That has become possible due to virtual makeup APIs allowing you to integrate virtual makeup technology into websites and apps. In this article, we will explore the top 5 virtual makeup API providers and highlight the features and benefits of each.

What is Virtual Makeup?

Virtual makeup is a technology that allows users to apply digital makeup to their faces through augmented reality or artificial intelligence. It is a form of digital cosmetics that allows you to experiment with different makeup looks without physically applying makeup. The virtual makeup app employs facial recognition technology for mapping the contours of your face. After mapping your face, it lets you try makeup on your face.

Moreover, you can choose from a range of pre-set makeup looks or create your custom looks by selecting different shades and styles of makeup with the app. Virtual makeup has a wide range of purposes, including personal beauty experimentation and virtual try-on experiences for online shopping. Furthermore, it has become increasingly popular in the beauty industry, with many brands developing their own virtual makeup tools and applications.

How to Choose a Virtual Makeup API Service?

Choosing a virtual makeup API mainly depends upon what you want to build. Do you want to build a virtual makeup online platform or want to add the virtual makeup feature to a video calling or live streaming app? Below we have explained some important factors you should consider when choosing a virtual makeup API:

Accuracy and Realism

The key to virtual makeup is to make it look as close to real makeup as possible. To ensure a realistic outcome, it is important that the colors are precise, the application seamlessly merges with the user’s skin tone, and the overall effect appears natural.

Variety of Makeup Options

For an excellent user experience, your virtual makeup API must provide an extensive selection of makeup choices, comprising various hues of foundation, blush, eyeshadow, lipstick, etc. Some services even offer the ability to create custom makeup looks, which can be a great way to differentiate your app or platform.

Easy Integration

Your chosen virtual makeup API service should be easy to integrate into your existing platform or app. It means that the service should have well-defined documentation and a user-friendly interface, enabling a smooth and prompt integration process into your code.


Depending on your user base, you may want to customize the virtual makeup options to meet their needs better. Suppose your app targets a specific demographic. In that case, you might consider providing makeup options that are more pertinent to that particular group, such as shades and styles.


Virtual makeup API services can vary widely in terms of pricing, so it’s important to compare different options to find the best value for your budget. Several services may provide a free trial or a restricted free plan, whereas others might necessitate a subscription or pay-per-use framework.

User Privacy

Finally, ensuring that the virtual makeup API service you choose complies with user privacy laws and regulations is important. Moreover, it means that the service must ensure the secure handling of user data and refrain from sharing user information with third-party entities without obtaining explicit consent.

Top 5 Virtual Makeup API Providers

There are many choices for virtual makeup APIs, whether you want to offer virtual makeup online for free or want to attract more users to your app. Keeping in mind the factors mentioned above, we have listed the 5 best virtual makeup APIs below for you:


When it comes to the best API for virtual makeup, ZEGOCLOUD AI Effects API stands tall above the rest. It offers a wide variety of augmented reality (AR) and artificial intelligence (AI) features regarding face retouching, makeup, filter, etc. This is the best for web and apps in the niches of live streaming, photographing, short video, video calling, and video production.

Moreover, the API uses deep learning algorithms to analyze images and videos in real time. It can detect 148 facial key points, which enables it to provide a realistic virtual makeup experience.

Key Features

  • It includes a wide variety of 2D and 3D AR stickers and face stickers for you to use.
  • With ZEGCLOUD AI Effects API enabled, users can remove their backgrounds and replace them with images or videos of their choice.
  • The virtual makeup feature offers a wide range of professional makeup tools like foundation, blush tools, eye shadow, lipstick, and more.

2. Modiface

Acquired by fashion-giant L’Oreal in 2018, Modiface has been a leading company providing augmented reality (AR) and artificial intelligence (AI) solutions for the beauty industry. It allows users to try on makeup products in real-time using their mobile devices. Moreover, users can choose from a wide range of makeup products, including lipstick, eyeshadow, foundation, and more.

As a user, you can also integrate Modiface into your social media account to share your virtual makeup videos or photos. On a cautionary note, it collects and shares your data with beauty brands to allow them to make personalized advertisements for you.

Key Features

  • It uses advanced facial recognition algorithms to accurately map your face and apply makeup products.
  • Using its deep learning algorithms, it provides personalized makeup recommendations based on the user’s skin tone, facial features, and preferences.
  • In addition to makeup products, ModiFace’s technology also allows users to try on virtual hair colors and accessories.

3. Banuba Virtual Makeup API

Banuba Virtual Makeup API is another great choice for developing a free virtual makeup app. It offers users the ability to try on virtual makeup and cosmetics, including lipstick, eyeshadow, and foundation. Users can do it in real-time using their device’s camera. Moreover, this API uses facial recognition technology to map the user’s facial features and apply the virtual makeup in a natural-looking way.

Furthermore, it allows facing beautification features like Skin smoothness, Blemish removal, Expressive eyes, Teeth whitening, Improved lighting, and more. Furthermore, users can also recolor their hair using apps developed with this API.

Key Features

  • With this virtual makeup API, you can create virtual makeup apps for Android, iOS, Windows, and the Web.
  • This API offers a range of customizable makeup options, including color, texture, and style, giving users a personalized experience.
  • It uses high-quality graphics and effects to create a realistic and immersive virtual makeup experience.

4. YouCam Virtual Makeup Filter SDK

A product of Perfect Crop, YouCam Virtual Makeup Filter SDK allows you to create an app similar to YouCam for AR and AI-powered virtual makeup. This API provides access to Perfect Corp’s extensive library of virtual makeup products. Moreover, it also includes access to the company’s patented AR and AI technologies.

The API is also designed to be easy to use and customize, allowing businesses to tailor the virtual makeup experience to their specific needs and branding. Furthermore, it also includes analytics capabilities that can provide businesses with insights into user behavior, product performance, and conversion rates.

Key Features

  • It includes skin analysis capabilities that can detect a user’s skin type, texture, and tone.
  • This API also includes features like facial landmark detection, real-time tracking, and color correction.
  • Apart from virtual makeup try-on, it also supports hair color try-on and Hat and Headband Virtual try-on.

5. Visage Technologies Virtual Makeup API

The virtual makeup API by Visage Technologies is a great choice for integrating beauty AR into iOS, Android, or HTML5 applications. Moreover, it uses the “FaceTrack” technology to detect users’ faces in real time. As this technology detects 99 facial points, it makes the result very realistic. It also ensures that the makeup always “fits” perfectly by tracking the user’s face in real time.

Furthermore, this virtual makeup app API applies makeup to the user’s face in a way that looks natural and is tailored to the user’s individual features. It also ensures that the user gets a realistic idea of how the makeup will look on their face.

Key Features

  • It tracks the user’s facial movements in real-time, allowing the makeup to adjust and move with the user’s face.
  • You can easily integrate this API into different platforms, apps, and websites.
  • This API provides different makeup looks, including lipstick, eyeshadow, blush, and more.


To sum this article up, we can say virtual makeup technology has revolutionized the beauty industry. Virtual makeup API providers have made it easier for businesses to integrate virtual makeup technology into their platforms. After carefully researching and analyzing various options, ZEGOCLOUD AI Effects API stands out as the best choice. Moreover, it offers a wide range of features, including real-time makeup application and customization, facial recognition, and AR integration.

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