Uplive: an Improved Commercialize Ability

Uplive is one of the largest pan-entertainment video social platforms in the world. Its headquarters are in Beijing-Asia Innovation Group (AIG). Uplive was first launched in China in July 2016, and then established branches and joint operations abroad. It operates in Taiwan, Hong Kong, Japan, Malaysia, Indonesia, Vietnam, South Korea, Cairo, Morocco, North America, and other major regions. Currently, Uplive counts more than 50 million users worldwide, including more than 100,000 Internet Celebrities worldwide.

ZEGOCLOUD partnership has helped Uplive address important technical problems that would have otherwise hampered its international operations.

Business and technical challenges for Uplive

The first challenge is the complex international network conditions around the world. This includes the complexity of multinational networks and domestic network differences. There are international operators or network infrastructures that have low support, resulting in a poor network environment.

The other issue is related to the many types of terminal equipment. The mobile phone models are complicated, and they need to be technically optimized. Users in quite a few countries and regions use Android phones, with a variety of models and many types. Among them are low-end models. The acoustic design of low-end Android phones is a challenge for echo cancellation and noise suppression.

ZEGOCLOUD Solution for Uplive

ZEGOCLOUD’s self-developed audio and video technology have an excellent performance in audio and video pre-processing, encoding and decoding, anti-jitter, and real-time transmission. Furthermore, it supports massive global concurrency. Solving the problems of complex international networks means low latency in multinational networks.

A large number of domestic and foreign media server nodes are deployed, and domestic and foreign signaling data acceleration networks are constructed to realize the acceleration of signaling data. Real-time media data transmission in multinational networks is achieved through load balancing, nearest access, quality assessment, and dynamic routing.

For complex mobile phone types, to ensure the user experience alongside full adaptations it is also necessary to reduce the pressure on the hardware. The construction team has optimized the technology in two aspects.

First, on the codec, Android models in the whitelist will use GPU hard coding and hard decoding to reduce the pressure on the CPU. Second,  to perform mixing on the server side, mixing multiple audio and video streams into one channel, reducing the pressure of mobile terminal decoding.

Provide Value

UPlive is the number one platform for overseas revenue in China. ZEGOCLOUD’s stable service guarantees the progress of each event. It helps the platform and Internet Celebrities to increase revenue from a technical level. The number of users has increased significantly worldwide.

A very efficient and profitable partnership.