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Real-Time Interaction: The Future of RTC

Real-Time Interaction: The Future of RTC

Real-Time Communication (RTC) and Real-Time Interaction (RTI) are essential ideas in the digital age. RTC refers to the capacity to send and receive data in real-time. RTI, on the other hand, is a real-time interactive process for transmitting information and generating shared time and space. In this article, we will look at the differences between RTC and RTI and how ZEGOCLOUD may assist businesses in transitioning from RTC to RTI.

RTC: precursor of Real-Time Interaction (RTI)

We have long discussed the concept of Real-Time Communication, the core of daily communications nowadays. It refers to the capacity to interact, exchange information, cooperate, and converse in real time without delay. Various applications, including video conferencing, instant messaging, and gaming, use this technology.

A client-server concept underpins Real-Time Communication technology, in which:

  • A client may transmit data to a server
  • the server can return data to the client
  • the client initiates contact and the server answers
  • there are no delays or lags in the transmission or reception of data.

It assists organizations and businesses by increasing productivity, efficiency, and customer happiness. It also helps minimize operating costs and enhances staff collaboration, whereas it facilitates how we communicate, shortening distances and cutting costs for individual’s daily life.

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What is Real-Time Interaction?

RTI (Real-Time Interaction) is a more sophisticated variation of RTC. It is a real-time interactive process of exchanging information and establishing a shared time and space. It, therefore, goes beyond transmitting the information.

A peer-to-peer architecture stands at the base of RTI, where two or more individuals can communicate, exchange data, interact, and work together without delays or lags in the transmission or reception of data.

The Advantages of RTI

For businesses, RTI constitutes a great opportunity. In fact, it provides enhanced customer involvement, improved cooperation, increased productivity, and lower operating expenses.
Consumers will connect with one another in real-time and share their experiences on business platforms. It contributes to a more engaging and participatory consumer experience, which may lead to higher customer satisfaction and loyalty. It is already known as ‘interactive shopping.’
Speaking of increased productivity, RTI also improves teamwork by allowing staff to collaborate in shared space and time, even when far from each other. Something we got used to in these post-epidemic times with remote and intelligent working. This improves communication and collaboration among team members, resulting in increased production and efficiency.
Finally, because it eliminates the requirement for physical infrastructure, RTI can assist in cutting operational expenses. Businesses may use this to save money on hardware, software, and other expenditures.

What is the Difference between RTC and RTI?

RTC and RTI are similar in that they enable real-time communication and collaboration. There are, however, some significant distinctions between the two technologies.

The primary distinction between RTC and RTI is that RTC is a client-server architecture, whereas RTI is a peer-to-peer one. A client-server model involves one side initiating communication and the other responding. Two or more parties can interact with each other in real time in a peer-to-peer approach.
Another significant distinction between RTC and RTI is that RTC is concerned with sending and receiving data in real time, whereas RTI is concerned with creating a shared time and space. Therefore, information exchange is the primary use of RTC, whereas RTI establishes collaboration, interaction, and real-time collaboration.

ZEGOCLOUD Platform for Real-Time Interaction

ZEGOCLOUD is a platform that allows organizations to move beyond real-time communication and into real-time interactivity. It’s a cloud-based platform that enables companies to build interactive, real-time experiences for their consumers and staff.

ZEGOCLOUD is built on cutting-edge technology, including artificial intelligence (AI), 5G, and edge computing. This vendor’s solutions are simple to use, secure, and dependable. Businesses can realize successful, scalable, and adaptable platforms that can adjust to each organization’s requirements. It is also intended to be cost-effective, allowing firms to get the most out of their investment.


ZEGOCLOUD RTI comprehends Virtual Avatars, AI vision, and status synchronization alongside traditional RTC, IM, and live-streaming, resulting in the advanced three I‘ technology: Intelligent, Immersive, and Infinite. These represent the RTI features:

Intelligent and realistic picture quality, achieved through:

  • A self-developed real-time mobile terminal frame insertion technique that catches the target’s multi-scale motion optical flow and doubles the video frame in real-time
  • Client real-time super-resolution uses AI prediction to reduce bandwidth expenses to obtain a better resolution.
  • A self-developed sophisticated AI system for real-time interaction with multi-person situations, including live scene matting, green screen matting, segmentation edge, and color processing.
  • A deep learning algorithm for low light enhancement and FHD real-time video
  • self-developed encoder Z264 is ideal for complex video types such as live broadcasts, movies, screen sharing, games, sports, MV, etc.

Immersive sound quality thanks to:

  • Artificial intelligence-powered noise reduction with high-fidelity sound and human voice quality
  • Spatial audio reproduction of sounds left and right, distant and close, front and back, loud and soft
  • Voice Range

Infinite scenarios and gameplay, including:

  • Improve user call experience, cost-effective large-scale audio and visual interaction for up to 10,000 people
  • Real-time multiplayer status synchronization
  • Cloud Proxy, Geofencing, SIP, and P2P game support

ZEGOCLOUD RTI Use case and Scenarios

ZEGOCLOUD RTI may be utilized for various applications, such as customer interaction and staff collaboration, and assist firms in learning more about their consumers and making data-driven decisions.

The usefulness of Real-time Interaction technology extends to a wide range of different and rich situations, including Virtual Space, Open World, Virtual Office, Live audio room, Online KTV, Online meetings, Live shows, Interactive e-commerce, Remote learning, Online Finance, and Gaming.

As Asia’s first firm to provide large-scale audio and video services for virtual sceneries, ZEGOCLOUD has committed significant resources and labor to develop different algorithms and technologies such as AI, audio and visual processing, large-scale online human-computer interaction, and so on.

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Real-Time Communication (RTC) is upgrading to Real-Time Interaction (RTI). RTI represents the integration of products and technical capabilities required in all real-time interactive scenarios. Compared with RTC, RTI emphasizes interaction and digitally creates the shared time and space needed by users based on information exchange.

ZEGOCLOUD enables businesses to upgrade from RTC to RTI. Its solutions are based on the latest technologies, such as AI, 5G, and edge computing, and are designed to be secure, reliable, and cost-effective.

If you’re looking to upgrade your Real-Time Communication to Real-Time Interaction, ZEGOCLOUD is the vendor you are looking for!

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