Video dates are here to stay
Video chatting, voice chats, audio memos, and other forms of virtual contact acquired traction out of necessity during the pandemic, but research suggests they’re becoming keystones of modern dating culture.
In the wake of the epidemic, we were reminded of the value of video and voice, which add a personal touch to a potential match’s profile that text or photos simply cannot.
To keep users interested, however, many dating platforms have increased their capabilities, added new features. Faster, more accurate speed dating – a.k.a Speed Dating 2.0 – is designed to improve user experience and increase users’ willingness to pay for value-added services, such as getting more info on someone you like, or initiating a private video call with her or him.
Pain points in online dating scenario
How to engage users and make them willing to pay has become the ultimate pursuit of industrial practitioners. There are a few pain points in this quest.
- What users want
a) Find someone they LIKE
b) Start a date QUICKLY
c) Move to the next date QUICKLY if the previous one doesn’t fit
2. What platforms want
a) User engagement
b) Get users to pay for the feature/app
Reality is that it might be difficult to get a match, and there is probably no chemistry between the two people being matched. Consequently, users are disappointed and won’t return, and platforms dissatisfied as users are reluctant to pay.
How does Speed Dating 2.0 attract users?
Speed Dating 2.0 is designed to come to the rescue. The values of Speed Dating 2.0 can be concluded as below:
- Increase speed to start video chatting with a match
a) Get a match FAST
b) Start the video chat FAST
2. Increase likelihood that the two like each other
a) Appearance of the match is your type
b) You share common interest with your match
c) Your match feels the same about you
Empowered by technologies and well-designed product logics, Speed Dating 2.0 is able to fulfill the designed requirements above.
The system can match two people based on things like location, interests, gender, appearance, etc. Since there are a huge amount of active users and user data, the matching can be done INSTANTLY.
Also, the system makes sure that the two people can start talking right away. The real-time voice or video chat solution from ZEGOCLOUD is used by a lot of platforms so that users can start voice or video chat in half a second.
If it turns out that the two people don’t get along, the system can quickly match them with someone else.
How does Speed Dating 2.0 win users’ heart?
Speed Dating 2.0 has been demonstrating its merit. Some pioneer platforms have seen a huge increase in user engagement and income.
Let’s dig a bit deeper to see why this feature is effective in monetization.
- The uncertainty and surprise
The unknown always piques the interest of human beings. You will never know what kind of person you will meet until the matching is completed. The mystery excites you, and the anticipated surprise makes you want to find out.
2. The efficiency
It will only take one click and less than a second to find someone to date. If you don’t like it, you can easily find another one by repeating the process.
3. The real match
Your match must relate to you in some way, i.e. the common interests or the appearance. With your user profile and preferences, the system might know you better than you do.
4. The possibility to learn more
When building a relationship, it helps to know more about the other person.You are allowed to discover more information of your match through premium services.
Speed Dating 2.0 can gradually increase user engagement and lead them to pay for premium services.
How does Speed Dating 2.0 monetize?
- Freemium business model for users to get started
Speed Dating 2.0 makes sure there’s no barrier for users to get started. There’s no time usage limit or waiting period whatsoever.
Starting is completely cost-free. Users can quickly find a match and have a casual video chat in their fragmented leisure time.
2. Premium service for more information about the match
Users can create personal profiles with basic and advanced information such as education and career history. It also allows users to upload personal photos and write short blogs to share their life moments. Basic user information is open to public.
Advanced user information is pay-to-view. This is a very natural and tempting technique to make users pay if they want to build up a relationship with the match.
At the same time, a user will get incentive if his/her advanced information is viewed via premium service. As a result, he or she will be more willing to share more advanced information and be more active on the platform.
3. More premium services to unlock social interactions
Through the premium model, users can buy virtual gifts for your match, the one who receives gifts can encash them on the platform. Users are also allowed to initiate real-time video chat with their previous matches.
Speed Dating 2.0’s premium model benefits both the platform and users. It motivate users to create real and rich content on the platform, and it urges the platform to provide better services and experience to the users.
Some variants of Speed Dating 2.0
There are a few more creative variants of Speed Dating 2.0, where the feature is upgraded by adding more elements. Let’s go through them briefly.
- Niche market – ASMR
There are many online ASMR (Autonomous sensory meridian response) communities where content creators share ASMR audio, video, or live streaming, and many fans enjoy the sensational experience. Some platforms have found their gold mines by putting together Speed Dating 2.0 and ASMR content.
2. Monetization accelerator – karaoke competition
This is an upgraded version of online karaoke. The system will match 2 people singing the same song and a competition will automatically start.
There are more Speed Dating 2.0 variants and detailed know-hows. If you want to know more to build your online dating app, please contact ZEGOCLOUD to speak with our expert.