Gen Z, who was born in close contact with the network information age and experienced the golden age of animation and electronic games in the process of growth, has become the backbone of current social consumption along with the development of intelligent devices.
Compared with the older generation, they have a broader vision and a wide range of hobbies, and they are the crowd that all Internet platforms have competed to “woo” in the past 20 years. How to satisfy those who pay attention to consumer experience and have diverse interests is also an open examination of the times.
Since the debut of the metaverse, it has been widely embraced by Gen Z. For those who pursue unique experiences and are keen on new things, the virtual scenarios built around the concept of metaverse will be the key to driving the growth of the user base for online social entertainment platforms in the future.
However, the transformation process from concept to reality is fraught with difficulties, and there are still few pioneers on today’s seemingly infinite opportunity metaverse track.
What Are The Painpoints of Building Metaverse Scenarios
1) The high cost of metaverse scene design
In the 2D era, the whole process from idea to practice can be completed only with the participation of graphic design professionals. Unlike that in the 2D era, the construction of 3D models of characters and scenes required by the metaverse requires more investment in art resources and the participation of more types of roles.
The original painter completes the initial conceptual design, then the modeler completes the modeling according to the original design drawing, and finally, the technical art completes the bone binding and action design. Only such an idea can be truly embodied by users in the metaverse.
Setting up such a complete art team and completing the whole set of design work will mean higher marginal cost, longer production cycle, and more complex project management for enterprises.
2) The complication of interactive action design
Importing the model into the engine to complete rendering is not the end point of meta-universe content production. In large game companies, bone binding, human interaction, and character interaction, which are in charge of technical art, are the key points that determine the final user experience in virtual space.
From 2D plane to 3D space, the information that users can contact increases exponentially. Light and shadow, environmental tone, regional planning, physical feedback, sound distance, and so on will become variables that affect the player’s playing atmosphere. The dimensions that need to be considered by the platform have proliferated, and countless challenges are rising from countless details, which need to be solved one by one.
3) The challenge of high concurrency of status synchronization
In a 3D virtual space, the state of the user and the environment are also richer than that in a 2D space. It allows users’ virtual avatars to do various actions, including sitting, standing, running, and jumping in a square. What is happening in the virtual space needs to be synchronized with all users.
Compared with the relatively simple speaker seat management and IM messaging in a 2D space, it poses a new challenge for metaverse scenario-building technology.
An enterprise needs to maintain a team with various roles, including original painting, modeling, technical art, etc. The technologies involved include but are not limited to action interaction design, multi-person information synchronization, scene rendering, editing, etc. to have the ability to create metaverse scenarios.
Taking the video game industry as an example, all these works are often completed by several different enterprises. For enterprises that used to specialize in live video streaming and online social platforms, it is challenging and far beyond their reach to build a metaverse scenario from 0 to 1.
The Metaverse Solution Helps Building Various Scenarios
Given the pain points of enterprises in building metaverse scenarios, ZEGOCLOUD launched the metaverse solution to help enterprises quickly create immersive metaverse scenarios.
1）Render a 3D scene with zero barrier
With the ZEGOCLOUD metaverse solution, you can directly import and render model design materials of the game engine such as Unity. It can help you to greatly save the cost of recruiting Unity experts and learning Unity technology. It lowers the technical barrier for most companies to build metaverse scenarios.
2）Flexible and natural character control and scene interaction
With the ZEGOCLOUD metaverse solution, developers can set flexible and natural control and interaction logic for “people” and “things” in the scenarios. Various character actions such as sitting, standing, walking, and running, and the positioning of buildings, such as southeast, northwest, and northwest, can be set and bound through ZEGOCLOUD SDK. It simplifies the process of creating metaverse and makes it visible and playable.
3）Immersive real-time audio and video
Metaverse not only increases the rich experience of character interaction and environmental settings such as light and shadow changes but also puts forward new requirements for real-time audio and video technology.
With the movement of virtual characters, the range that players can hear a voice source is also changing in space; You can hear voice sources from all directions, and can also judge the direction of a certain sound source through binaural effect.
ZEGOCLOUD’s immersive audio and video technology enable users to get an immersive audio and video experience that can replicate that in the real world through spatial voice effect technology.
4）High concurrency of status synchronization
It is a challenge to synchronize the status information of multiple users in real-time so that each user’s status can be mapped to the metaverse and “seen and heard” by other users. ZEGOCLOUD metaverse supports real-time synchronization of user status at the level of 10000 people at most, paving the way for the smooth operation of large metaverses.
At present, the development of metaverse is still in its infancy. The metaverse products that the platforms have launched are virtual rooms rather than a truly virtual universe. However, the ability to build a metaverse room is the first step to building a universe-like metaverse.
If you are building a metaverse product, please do reach out to us and speak with our solution architect to explore. We will help you to ride ahead of the curve.
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